Music Marketing

 In my AICE Media class we started a music marketing project in groups of 4 where we create a new artist from the ground up based on a music genre and create a marketing campaign.

My group was assigned country music. Together we created a project schedule in order to get every part of the project done on time. We began by each researching a different artist from this genre, I researched Warren Zeiders. I researched his target audience, brand identity, digital and non-digital marketing and distribution strategies. I learned his target audience was people aged 18-35 and that he creates honest and relatable songs. He relies heavily on social media and tours/shows. Once we all researched artists we combined everything we learned to create our new artist. Then we began breaking up the project into parts so each person knows what to do. For our music video we chose the song “Need You Now” by Lady A. We want to make a promotional and storytelling video of a love story. We will have two members of our group in the music video while me and another member edit it together. 

Our artist is named Faye Harper. We liked how Warren Zeiders began his career on social media and we plan to take inspiration from this, this will give her a younger target audience similar to Warren Zeiders and Zach Bryan. We plan on creating a beauty collab with our artist since that is common with music artists and it will be a good marketing strategy.